While working at Canadian General Tower (CGT), one of my key responsibilities was designing and developing perforation patterns for the automotive industry.

The work presented below is a concept deck inspired by trend research, exploring design directions for future electric vehicle (EV) concepts. This presentation showcases the type of work I would have created for brands such as Ford, Nissan, and Tesla. Please note that none of these images or designs were produced for or used by specific OEMs or from my time at Canadian General Tower; they serve as a representation of my process and approach.

At CGT, OEMs would collaborate with us to develop prints, patterns, and color palettes for their vehicle interiors. Depending on the project and the design direction of the car, we would receive a set of keywords and reference imagery to help shape a cohesive story — or, in some cases, to develop an entirely new aesthetic direction based on current and emerging trend research.